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Frieze Los Angeles Set to Open With Artist-Led Satellites and Big-Ticket Booths

Artist-first fairs tout zero fees to counter rising costs for smaller galleries.

Overview

  • Frieze Los Angeles runs February 26–March 1 at Santa Monica Airport with more than 100 galleries from 24 countries.
  • Satellite fairs including Butter, Show LA, Enzo, Startup, Post Fair and Felix are staging across the city as lower-cost alternatives.
  • Butter and Startup let artists keep 100% of sales, and Enzo launches as a zero‑fee forum for exhibitors.
  • Blue-chip dealers are presenting seven-figure works, with highlights from Gagosian, Gladstone, Pace and Michael Rosenfeld Gallery.
  • Los Angeles’s art community is balancing a softer market and recent wildfire and ICE-related turmoil with renewed institutional shows and a rising ‘new guard’ of local galleries.