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Fresh iPhone 18 Pro Leaks Signal Major Upgrades as Analyst Sees Steady Pro Prices

An analyst says Apple may hold Pro starting prices despite higher memory costs.

Overview

  • Jeff Pu of GF Securities, in a note published Tuesday, said Apple plans an “aggressive” approach that keeps iPhone 18 Pro starting prices unchanged or only slightly higher than iPhone 17 Pro levels.
  • New photos of alleged camera covers, reported Thursday by Tom’s Guide from Weibo via a Korean blog, show Silver, Dark Gray, Dark Cherry and a light “Cloud Blue,” with no traditional black, from third‑party parts that may not match final shades.
  • Multiple reports say the Pro models will add a variable‑aperture main camera and Apple’s new A20 Pro chip built on a 2nm process, changes expected to boost image control, speed and power efficiency.
  • Leaks also point to a much larger Pro Max battery near 5,100mAh and a front design that moves toward a smaller Dynamic Island or under‑display Face ID for a cleaner screen.
  • Coverage expects Apple to unveil the Pro pair in September, with Forbes citing Bloomberg reporting that the standard iPhone 18 models could slip to early 2027.