Overview
- Fresh Del Monte, which announced the collaboration Monday, will place more than 600 million Toy Story 5 hangtags and stickers on pineapples and bananas worldwide.
- Select fruit packaging features Woody, Buzz Lightyear, Jessie, and other characters across produce aisles in multiple regions.
- The rollout includes in-store activations and online content that Del Monte says encourage families to make fresh fruit part of daily routines.
- Fans 18 and older can scan QR codes on participating fruit for a chance to win a five-night trip to Barcelona with park and museum visits and a Montserrat horseback tour.
- The campaign lands ahead of the June 19 theatrical release as part of a wider studio push that includes other brand tie-ins such as Papa Johns.