Particle.news
Download on the App Store

French Chocolate Prices Keep Rising Even as Cocoa Slumps

A consumer survey points to brand-led markups before Easter.

Overview

  • UFC Que Choisir’s survey published Wednesday found chocolate prices up about 4% from 2025 and roughly 36% over four years.
  • Big brands drove the gains, with Ferrero Rocher up 10%, Milka 8%, Lindt 7% and Kinder 7%, while supermarket own brands stayed stable.
  • Global cocoa prices have fallen to about a third of last year’s peak, yet producers cite a long lag because beans for Easter were bought at high prices months ago.
  • Système U reported about a 15% drop in chocolate volumes on Thursday, which suggests shoppers are trading down or buying less.
  • Producer unrest in Côte d’Ivoire and Ghana, including strike threats in late March, could pressure supply and slow any relief at the checkout.