Overview
- International tourism receipts reached a record €77.5 billion in 2025, with average stays of five days and per‑visitor spending of about €760, according to Atout France.
- Total tourism consumption, combining domestic and international spending, hit €222 billion, while French residents logged fewer nights at home and slightly more trips abroad.
- European demand strengthened with German nights up 9%, U.S. visitors lifted hotel stays by 17%, and Asian markets, including China, remained below pre‑pandemic levels.
- First‑quarter 2026 air bookings are sharply higher versus 2025, led by Mexico (+19%), China (+17%) and Canada (+7%), with Spanish bookings to France up 8% and winter resorts signaling solid occupancy.
- Spain reports 97 million visitors and €135 billion in receipts, figures Atout France disputes as it estimates roughly €105 billion in foreign‑derived gains for France; hotel investment averaged €21 billion annually from 2022 to 2024, and the tourism minister highlights leadership in camping and quality upgrades.