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Fox Sports Will Pay One Fan $50,000 to Watch Every 2026 World Cup Match in Times Square

The stunt promotes Fox One’s 4K streaming coverage through a fan hire recruited on Indeed.

Overview

  • Fox Sports opened applications for a “Chief World Cup Watcher” who will serve as a public face of its coverage.
  • Applicants apply on Indeed and must post a social video with the hashtag #ChiefWorldCupWatcher to be considered.
  • The hire must watch every minute of all 104 matches from a custom viewing space in New York’s Times Square.
  • The role includes making social content and interacting with passersby while Fox One streams every match in 4K and Fox/FS1 air the games on TV.
  • The job starts a week before kickoff and ends a week after the final, with the winner to be named before the tournament begins.