Overview
- Fox Sports announced Tuesday a collaboration with Sesame Workshop for FIFA World Cup 2026 coverage.
- Elmo, Cookie Monster, Big Bird, and other characters will appear across studio shows and match telecasts all summer.
- Segments set for air include The Count Down with tournament stats, Trash Talk with Oscar the Grouch, and Broadcaster Bootcamp with Grover learning play-by-play.
- Fox will present all 104 matches on FOX and FS1 with every match streaming in 4K on FOX One from June 11 to July 19.
- Sesame Workshop says the effort furthers its mission to engage families and follows prior sports tie-ins with the U.S. Olympic Committee in 2014 and 2024.