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Fox Sets Baywatch Reboot for Late January 2027 Midseason Launch

The shift signals a focused push using Fox’s midseason playbook.

Overview

  • Fox scheduled the reboot for late January 2027 on a Sunday media call held before its advertiser upfront, calling the series a huge priority.
  • Toyota has signed on as the show’s exclusive auto partner, with a beer sponsor set to be named soon at the upfront.
  • The cast features Stephen Amell, Noah Beck, Shay Mitchell, Livvy Dunne and Brooks Nader, with Erika Eleniak and David Chokachi returning.
  • Trade reporting suggests Fox may seek an NFL Playoffs lead-in for the premiere, which remains unconfirmed.
  • Baywatch is one of only two new scripted series on Fox next season, signaling concentrated promotion alongside Stephen Fry’s The Interrogator.