Particle.news
Download on the App Store
3 ARTICLES
·
yesterday

Fox Names AWS Preferred AI Cloud Provider for FOX One

The shift concentrates Fox’s AI features on AWS for streaming, recommendations, highlights, plus social video.

Overview

  • Fox Corporation, in a deal announced Thursday, named Amazon Web Services its preferred AI cloud provider to power the FOX One direct-to-consumer streaming platform.
  • AWS will supply Elemental MediaLive, MediaPackage, MediaTailor, and AWS Elemental Inference to run live and on‑demand video at scale on FOX One.
  • The tools support automated highlight clips, personalized content suggestions for viewers, and near‑real‑time conversion of 16:9 sports feeds into vertical video for social platforms.
  • Fox points to earlier deployments as proof of results, including 731 World Cup highlight packages in 2022 and 4K HDR streaming with sub‑second delay rolled out in 2023.
  • Shares of Amazon and Fox were little changed after the news, while AWS’s roughly 30% cloud market share underscores the race for media AI workloads.