Overview
- Kalshi and Fox announced Tuesday a sponsored integration that adds real-time prediction odds to Fox News, Fox Business, Fox Weather, and the Fox One streaming platform.
- Fox said it will exclude Kalshi data from election coverage and will rely on its own polling and election teams.
- Viewers will see live odds in on-screen graphics built with Fox’s production and data teams for use in broadcasts and digital stories.
- Kalshi says millions visit the site each month to read probabilities, with about 70% only viewing and 30% trading on markets that price outcomes in politics, economics, sports, and culture.
- The deal follows Kalshi’s media tie-ups with CNN and CNBC, even as state regulators question prediction markets that can function like betting, especially around sports.