Overview
- Fox Advertising announced the strategic partnership with Toonstar on Thursday, June 18, 2026, and said the companies are ready to pursue advertiser deals immediately.
- Toonstar will supply its Ink & Pixel production engine and SPOT audience-intelligence platform, which use AI to speed animation and feed viewer data back into creative choices.
- Advertisers can sponsor existing Toonstar series, fund creator projects, or co-develop branded originals designed to scale into broader IP such as merchandising, gaming or wider distribution.
- The deal is pitched as a faster monetization path for independent creators by pairing Toonstar’s creator slate — including Nigel Ng’s Fried — with Fox’s advertising sales and distribution capabilities.
- Fox and Toonstar will showcase the collaboration at Cannes Lions next week as a move to expand ad inventory and test new advertiser-facing content tied to Fox’s broader push into ad-supported streaming.