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11h ago

Forza Horizon 6’s $120 Early Access Draws 1.19 Million Players Before Launch

The surge points to growing demand for paid head starts on major games.

An image about Forza Horizon 6 has made at least $20 million from advanced access on Steam alone
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Overview

  • More than 1.19 million people have already played via a mandatory early event leaderboard, with access limited to the Premium Edition before the May 19 release.
  • Steam concurrency peaked at about 178,000 players, topping Forza Horizon 5’s prior Steam record of roughly 130,000.
  • The Premium Edition costs $120 and grants a four‑day head start plus future expansions, with play on Game Pass not yet live for the standard launch window.
  • A TweakTown estimate pegs gross Steam revenue from this paid window at $20 million or more, though the figure excludes Xbox, uses concurrent counts as a proxy, and ignores regional pricing and platform fees.
  • Valve labels this model Advanced Access, which is a paid chance to play before full release rather than a work‑in‑progress build, a distinction that helps explain how publishers monetize launch hype.