Overview
- Research firm Ampere Analysis counted eight new AI partnerships across the grid in the past six months, marking a clear step-up in adoption.
- Williams signed a partnership with Anthropic to use its Claude model to support team operations and fine-tune race strategy.
- Teams are shifting from basic analytics to agentic AI that suggests choices during live situations, with Red Bull embedding Oracle-backed tools for its engineers.
- SponsorUnited estimates team technology spending reached $769 million last season, a 41% jump from the year before, with AI brands rising as new sponsors.
- F1 itself is using Amazon Web Services’ generative AI for live TV features, and it tapped generative design for the 2024 Montreal winner’s trophy.