Overview
- Ford said it will add seven Europe-focused models by 2029 in a push to refresh its lineup and steady its market position.
- Five will be passenger cars that include a small electric hatchback and a small electric SUV, while two will be commercial vehicles.
- The company highlighted a new rally‑inspired design direction meant to bring a more engaging driving feel to European roads.
- Ford began European sales of the Ranger Super Duty pickup, pitching it to emergency services, forestry, mining, and defense users.
- An all‑electric Transit City van for urban fleets arrives later this year as Ford Pro expands uptime services, while Ford urges EU rules that also back plug‑in hybrids and extended‑range EVs after a decade of share losses to brands such as BYD.