Overview
- Ford’s Model e unit lost $4.8 billion in 2025 and is forecast to lose roughly $4.0–$4.5 billion in 2026, with break-even targeted around 2029.
- The company logged its largest quarterly loss since 2008 at $11.1 billion, posted record 2025 revenue near $187 billion, and finished the year with about an $8 billion net loss.
- Management is pivoting to lower-cost, high-volume EVs and more hybrids, halting the all-electric F-150 Lightning and planning a return as an extended‑range model, plus a universal EV platform targeting about $30,000 starting in 2027.
- Tariff expenses totaled about $2 billion in 2025 with an additional $900 million hit from a late change in tariff-credit retroactivity, while fires at a Novelis aluminum mill forced costlier imports and constrained output.
- Ford sold 178,000 EVs in 2025—implying nearly $27,000 lost per vehicle—and guides to 2026 adjusted EBIT of $8–$10 billion as it takes roughly $7 billion in additional special charges across 2026–27.