Overview
- Ford says prototypes of its four-door midsize electric pickup are being built and validated now and that camouflaged test trucks will appear on Detroit-area roads within weeks.
- The pickup is the first product from Ford’s Long Beach Electric Vehicle Development Center 'skunkworks' and will launch on the new Universal Electric Vehicle (UEV) architecture.
- Ford targets a roughly $30,000 starting price for the truck and is designing the UEV to lower parts count and manufacturing costs so the vehicle can be profitable at that price.
- The company is evaluating manufacturing changes such as megacasting and switch to prismatic LFP batteries to cut complexity, improve packaging, and reduce cost per vehicle.
- If the program stays on schedule for a 2027 commercial launch, the truck could reshape Ford’s EV competitiveness by lowering ownership costs for buyers and helping the company close its EV profit gap.