Overview
- The program, which Ford launched Friday, extends employee-level pricing to most new 2025 and 2026 Ford and Lincoln models.
- Buyers pay the same below-MSRP price that employees get, with typical savings of about 3% to 5%, and they can pre-qualify for financing online through Ford Credit.
- Excluded models include top performance and commercial vehicles such as the F-150 Raptor, Ranger Raptor, Mustang Dark Horse, and several chassis-cab and stripped-chassis variants.
- Ford says the offer reflects American values and its role as a major U.S. employer and assembler rather than a short-term market move.
- With new-car prices near $50,000 and monthly payments reported at about $775, the discount can save shoppers hundreds to thousands of dollars, and a prior version of the deal corresponded with a notable Q2 sales lift for Ford and Lincoln, according to trade reporting.