Overview
- Ford opened orders on July 27, 2026 for the Desert Rising Bronco, the first entry in its new Horizon series and limited to 1,000 serialized units.
- The Desert Rising is an appearance and accessory package built on the four-door Outer Banks Bronco that adds magenta-themed Katzkin leather, optional geometric side graphics, white Method wheels, a painted grille and a serialized center-console badge.
- The full Desert Rising package costs $13,695 on top of the base Bronco, bringing the example shown to roughly the mid-$50,000 range depending on trim and options.
- Ford says Custom Garage packages use model-specific Ford Racing Parts and, when installed by a Ford dealer or an ASE-certified technician, keep the vehicle’s new-car warranty and can be rolled into monthly vehicle payments.
- Ford is scaling the Custom Garage program to capture more of the roughly $53 billion U.S. aftermarket by staging limited “drop”-style releases to drive exclusivity, deepen customer loyalty and grow its higher-margin software and physical services business.