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Ford Cuts Everest Price in Argentina for May

The move reflects relief in a high-end vehicle tax, signaling a push to revive soft sales.

Overview

  • In May 2026, Ford Argentina cut the Everest list price to 89,560,510 pesos from 93,292,200, a drop of about 3.7 million.
  • The reduction applies to the Titanium 2.3 EcoBoost 4x4, the only version on sale in Argentina and an import from Thailand.
  • Coverage links the move to relief in the internal tax on high-end vehicles, which opened room to lower official prices.
  • Ford has reduced sticker prices on at least seven local models this year to re-ignite demand, with some cuts topping 25%.
  • Dealers are promoting the new Everest price with zero-rate plans in some cases, increasing pressure on Toyota SW4 and Chevrolet Trailblazer rivals.