Overview
- Ford and Filson unveiled the Bronco Filson Thursday, announcing a targeted mid‑$70,000 starting price, orders opening in fall 2026 and showroom deliveries beginning early 2027.
- Every Bronco Filson ships standard with the Sasquatch package and a retuned 3.0‑liter EcoBoost V6 derived from the Bronco Raptor to balance strong performance with smoother on‑road manners.
- The cabin was co‑designed with Filson and includes quilted perforated leather, woven fabric trim, brass accents, ventilated front seats, heated rear seats and an upgraded Bang & Olufsen audio system.
- Filson‑inspired removable door saddlebags and cargo bags use water‑ and dirt‑resistant materials for on‑vehicle and off‑vehicle use, and Ford says improved airflow, acoustic glass and enhanced seals cut perceived wind noise by nearly 20% versus the 2021 Bronco.
- The Filson will be built at Ford’s Michigan Assembly Plant in Wayne, Michigan, will offer a serialized First Edition with exclusive Iron Sands Copper Metallic paint, and continues Ford’s strategy of lifestyle co‑brand trims aimed at buyers who want true off‑road capability with premium daily comfort.