Overview
- The official trailer launched today, previewing a cult-horror-comedy set inside the Free Eden boutique and its after-hours rituals.
- The film will have its world premiere at the SXSW Film & TV Festival in March before moving quickly into theaters.
- Story setup: Apple runs a secret coven beneath the store with Cherry and Fig until new hire Pumpkin challenges their performative sisterhood.
- The ensemble includes Lili Reinhart, Lola Tung, Victoria Pedretti, Alexandra Shipp, Emma Chamberlain, and Gabrielle Union.
- Producers include Mason Novick, Diablo Cody, Trent Hubbard, and Mary Anne Waterhouse, with marketing built around a Free Eden site and an application/text line at 214-751-8731.