Overview
- Director Meredith Alloway makes her feature debut with an adaptation of Lily Houghton’s stage play about a coven of salesgirls at a Dallas mall boutique.
- Lili Reinhart leads as Apple, with Alexandra Shipp, Victoria Pedretti, and Lola Tung rounding out the central quartet.
- Festival reviews highlight bold visuals, tightly contained mall staging, and standout costume and production design.
- Critics note a sharp pivot from satirical comedy to shock and gore in the final act, with some questioning the focus on Pumpkin’s character.
- The film world premiered at SXSW and is slated for a March 27 theatrical release from IFC, with streaming to follow on Shudder.