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Forbidden Fruits Opens in Theaters With Divided Reviews

Early reviews highlight strong performances, with a jarring late horror turn drawing pushback.

Overview

  • Forbidden Fruits, which opened in theaters Friday via Independent Film Company with a Shudder window to follow, expands nationwide after its SXSW premiere.
  • Critics praise the cast—especially Lili Reinhart—and the film’s costume and production design, while many cite uneven pacing and a late swing into slasher-style violence as weak points.
  • The feature marks Meredith Alloway’s debut, co-written with Lily Houghton from her stage play, and stars Reinhart, Lola Tung, Victoria Pedretti and Alexandra Shipp, with Emma Chamberlain and Gabrielle Union in smaller roles.
  • Set in a Dallas-area mall boutique where a quartet runs a secret coven after hours, the film targets retail culture and performative “girlboss” feminism through Lilith and Garden of Eden imagery without revealing key plot turns.
  • Coverage ranges from IndieWire’s “messy” critique to raves like But Why Tho’s cult-classic prediction, with several outlets noting night shoots in a working Toronto mall and forecasting niche appeal ahead of its Shudder run.