Overview
- The indie horror-comedy expanded to theaters with an estimated $1.2 million opening weekend, according to IndieWire.
- Set in a pastel mall boutique called Free Eden, the story follows fruit-named co-workers who form an after-hours coven to skewer performative empowerment.
- Reviews praise the ensemble led by Lili Reinhart and the vivid production and costume design, while many flag a jarring late tonal shift.
- Fashion and fan energy keep rising, with cosplay at SXSW and looks built with Rodarte, American Eagle, and Reformation turning up in the wild.
- An IndieWire op-ed cautions against calling it an “instant cult classic,” noting that cult status grows through long-term audience devotion rather than early branding.