Overview
- Meredith Alloway’s feature debut premiered at SXSW to generally positive notices that spotlight comic performances and candy‑colored production design, alongside a critical outlier calling the film scattered.
- Set in a Dallas mall boutique called Free Eden, the darkly comic satire follows a coven’s power games, blending campy humor with horror beats without revealing major plot turns.
- Alloway co-wrote the adaptation with playwright Lily Houghton, drawing from Houghton’s stage work Of The Women Came The Beginning Of Sin, And Through Her We All Die, with producers including Diablo Cody.
- The ensemble features Lili Reinhart, Lola Tung, Victoria Pedretti, Alexandra Shipp, Emma Chamberlain and Gabrielle Union.
- IFC is set to release the film in U.S. and Canadian theaters on March 27, with a subsequent streaming window on Shudder.