Overview
- Fora closed a $60 million Series D led by Forerunner Ventures and Tactile Ventures on July 16–17, bringing total funding to $138.5 million.
- The company says more than 15,000 active advisors use its platform, 97% of whom had no prior travel-industry experience, and advisors have booked over $3 billion in lifetime travel with rapidly accelerating booking velocity.
- Part of the new capital will take Via out of beta for more advisors and fund product work that automates research, itinerary building and proposal generation to cut advisors' back-office time.
- Fora frames Via as a productivity tool to augment human advisors rather than replace them and uses its advisor marketplace, supplier terms and training as a competitive moat against AI-first travel software.
- Backers include returning institutional investors and new names such as PLUS Capital, and Fora's growth signals broader shifts in travel tech toward hybrid models that open advising to nontraditional workers and could reshape who sells high-margin leisure travel.