Overview
- Foot Locker launched the new platform called “It Always Will Be Foot Locker” with a two-minute brand film narrated by Method Man, the company announced on Friday, August 7, 2026.
- The campaign will run across broadcast, social, digital, out‑of‑home and in‑store channels to reinforce Foot Locker’s role in sneaker and basketball culture.
- Foot Locker said the film was created with agency Someplace and that it aims to celebrate five decades of sneaker moments, including the Air Jordan 1, adidas Stan Smith and Nike Air Force 1.
- The company is partnering with Hartbeat on a 36-episode short-form documentary series called Sole Stories, which Foot Locker plans to roll out this fall across social, digital, influencer and in‑store channels.
- Executives, led by CMO Brett O'Brien, frame the work as a 'love letter' to the brand’s legacy as it repositions under Dick’s Sporting Goods ownership and seeks to reafirm cultural authority and customer connection.