Overview
- Florida Attorney General James Uthmeier filed a 66‑page complaint on Wednesday, Sept. 9, 2026, charging Netflix with deceptive practices for allegedly collecting vast amounts of behavioral data while promising families an ad‑free, privacy‑forward service.
- The complaint alleges Netflix logged billions of daily ‘events’—including device info, location, searches, pauses, rewinds and abandonments—and used that telemetry to train algorithms and support targeted advertising.
- Florida says the company continued to collect and analyze viewing behavior on Kids profiles marketed as a child’s “own space,” and that the state did not give the consent required under Florida law for using children’s data for advertising.
- The state seeks a permanent injunction, orders to purge data allegedly collected without consent, bans on so‑called dark‑pattern design choices that extend children’s viewing, and civil penalties under state consumer‑privacy laws.
- Netflix has called the lawsuit without merit, said it complies with privacy laws and has safeguards for kids, and said it will vigorously defend itself as the case moves into early litigation with no trial date set.