Florida Sets 2025 Tourism Record With 143.3 Million Visitors

Overview

• Fourth-quarter 2025 set a record with an estimated 33.5 million visitors, including 30.31 million domestic, 2.55 million overseas and 642,000 Canadian travelers.
• Domestic travelers totaled about 131 million for the year, representing roughly 91.5% of visits and a 0.3% increase from 2024.
• Overseas visitation rose to nearly 9.3 million in 2025, up about 4% year over year, according to preliminary state figures.
• Canadian visitation declined to about 2.9 million for the year, a 14.7% drop from 2024, even as officials note the share aligns with longer-term patterns.
• State reporting highlights growth from Brazil and other markets, with Brazil now the second-largest international source as Visit Florida pursues targeted outreach.