Overview
- An Instagram reel by Flipkart marketing executive Simrann Bhambani showed mattresses and pillows delivered to the Bengaluru office for staff staying overnight before the sale.
- The video carried on‑screen text about a “longggg weekend,” and the caption stated, “Yes, we do night stays in the office,” referencing Big Billion Days preparations.
- The reel drew millions of views and widespread attention, with commenters criticizing unpaid overtime and hygiene, while some praised dedication during peak season.
- A separate viral clip from the same account showed employees gathered in the office singing Bollywood songs during the run‑up to the event.
- Financial Express reported the bedding reel was removed hours after it went viral, and no official Flipkart response was cited as the sale opened Sept 23 with early access starting Sept 22.