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Five Guys Reboots BOGO Deal With App-Only ‘After Party’ Through March 12

The company cites an underestimated February turnout, prompting a $1.5 million bonus for store staff.

Overview

  • The four-day 40th After Party runs March 9–12, offering a buy-one-get-one burger when ordered via the Five Guys website or app.
  • Customers must use the code FGAFTERPARTY, the offer is limited to one redemption per account, and it is not valid for in‑store purchases.
  • Five Guys says teams spent recent weeks replenishing fresh ingredients and preparing restaurants following the botched February rollout.
  • Founder and CEO Jerry Murrell acknowledged the failure, saying the company "screwed the first one up" and intends to get the redo right.
  • About $1.5 million in bonuses will go to store employees who handled the initial surge, and the promotion applies at participating locations in the U.S. and Canada.