Overview
- Organizer IFEMA reported roughly 255,000 attendees, an estimated €505 million economic impact and participation from about 10,000 companies across 161 countries.
- Mexico said it secured 71 weekly flights to Europe, with route announcements including Aeroméxico’s Mexico City–Barcelona (six weekly) and Monterrey–Paris (three), Iberia’s Monterrey–Madrid (three) and Guadalajara–Madrid, plus Iberojet’s Querétaro–Madrid and talks with Air Europa and Guanajuato.
- Early-stage investment and commercial moves included Wyndham launching a study for up to 25 hotels in Mexico, Flix beginning sales of Tren Maya tickets via its app, website and ticket offices, and GATM outlining about 9,000 million pesos for upgrades at Tepic–Riviera Nayarit and Puerto Escondido airports.
- Peru reported a projected USD 22.5 million in business from FITUR, a media impact valued at USD 32.4 million with reach over 669 million people, and cooperation agreements with Dominican Republic and Argentina highlighting cultural and thematic tourism.
- Subnational delegations used the fair for B2B dealmaking and connectivity talks, with states such as Sinaloa reporting 400-plus meetings and Yucatán announcing new links with major travel platforms and events to advance promotion in 2026.