Overview
- First Direct is paying £100 to customers who deposit or transfer at least £10,000 of new money into its variable Cash ISA between 6 April and 4 May 2026.
- To receive the payment, customers must hold a First Direct current account and keep the ISA balance at or above £10,000 until 31 July, when the bank credits the bonus.
- The promotion accepts only new funds, defined as money not held with First Direct, HSBC or M&S Bank before 6 April 2026, and it applies to both new and existing ISA holders who meet the rules.
- Eligible newcomers who also switch their current account via the Current Account Switch Service, the official system for moving your bank account, can add a £175 switching bonus for up to £275 in total incentives.
- Rivals are jockeying for savers as the new tax year opens, with Barclays raising Cash ISA and bond rates and offering ISA transfer payments to pull in balances.