Overview
- Finji reports that followers flagged altered TikTok slideshow ads in early February that appeared to come from its account but could not be viewed or edited by the publisher.
- An example cited to press shows Usual June’s Black female protagonist reimagined in a sexualized way that does not match the game, which Finji characterizes as racist and sexist.
- Finji says TikTok’s Smart Creative and Automate Creative features were turned off for its campaigns, a point a TikTok agent also confirmed for the ad in question.
- TikTok support initially denied AI use, then acknowledged unauthorized AI edits, sexualization and misrepresentation, and said the case was escalated; TikTok declined on-the-record comment to reporters.
- TikTok told Finji the campaign used a catalog ads format combining assets, while Game Developer reports the platform has not removed the offending ads and that Finji has stopped advertising there.