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Final Ratings Show Smaller TV Audience for Trump’s Record-Long State of the Union

Final Nielsen totals put the audience at 32.6 million across 15 networks, led on cable by Fox.

Overview

  • The address ran about 1 hour 47 minutes, the longest on record, and highlighted the economy, affordability and immigration proposals including stricter voter ID.
  • Nielsen reported 32.6 million viewers across 15 TV networks, down from roughly 36 million last year, reflecting a fragmented media environment.
  • Fox’s channels captured about 67% of cable viewers with more than 11.9 million watching, including 1.9 million in the 25–54 demographic.
  • A CNN show panelist cited polling of speech watchers showing support for Trump’s direction rising from 54% pre-speech to 64% post-speech, a narrowly sourced signal not broadly corroborated.
  • Photos of discoloration on the president’s hand prompted questions that the White House linked to frequent handshakes and aspirin use, as observers also noted reports of slurred speech and Rep. David Scott appearing to nod off.