Overview
- Chris Martin unveiled the halftime concept in an announcement video that was widely reported on Sunday, June 28, presenting a lineup that includes Madonna, Shakira and K-pop group BTS.
- Multiple outlets reported that Robbie Williams will perform at the MetLife Stadium on July 19 and is set to duet with Laura Pausini on FIFA’s anthem “Desire,” though some confirmations trace back to tabloid or anonymous sources.
- The video used lighthearted imagery including Muppets and Sesame Street characters and suggested there will be unannounced surprises during the pitchside show.
- Some musicians and commentators have criticised the addition, with Noel Gallagher saying football does not need pop spectacle, while supporters say the show will reach wider global audiences and add a television-friendly moment.
- Halftime performances are standard at other major U.S. sporting events so this marks a clear change in how FIFA stages its flagship match and could reshape broadcast planning, fan experience and future tournament ceremonies.