Overview
- FIFA plans to present a record $14 billion revenue budget for 2027–2030, built on bigger tournaments and higher TV and sponsor sales.
- The budget earmarks $6.064 billion from TV rights and $4.592 billion from sponsorships across the four years.
- FIFA’s 2025 results show $1.044 billion from broadcast rights and $965 million from marketing, which topped the year’s target by 21 percent.
- A new Club World Cup helped drive that outperformance after all sponsorship slots sold and fans bought $261 million in tickets.
- Sponsors for the 2026 World Cup now include brands such as Adidas, Coca‑Cola, Visa, Hisense, Bank of America, and Airbnb, and Airbnb launched an online earnings calculator plus a $750 bonus to recruit new hosts as lodging demand could exceed hotel capacity in some host cities.