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FIFA Names YouTube Preferred Platform for 2026 World Cup With 10-Minute Live Windows

The deal targets broader reach to digital‑native fans through controlled YouTube access.

Overview

  • Rights-holders will be allowed to livestream the first 10 minutes of every match on their official YouTube channels.
  • Broadcasters and FIFA will publish extended highlights, short clips, behind-the-scenes material and video on demand, with portions of FIFA’s archive released including full classic matches.
  • Selected full games may stream on YouTube in specified regions at the discretion of local rights-holders, with financial terms not disclosed.
  • In Mexico, outlets report ViX will carry all 104 matches as a paid service, while TV Azteca plans 32 free-to-air broadcasts.
  • YouTube creators will receive special access to produce exclusive stories and tactical analysis designed to engage younger audiences.