Overview
- FIFA’s deal makes TikTok its first preferred platform through 2026, featuring an in‑app World Cup hub with authorized live fragments of matches.
- Rights holders can post real‑time clips, tap FIFA‑produced material and sell premium ad formats on TikTok, supported by an official creators program.
- FIFA did not disclose the deal’s value, any bidding process or the precise limits on permitted live content during the tournament.
- In Mexico, izzi will carry all 104 matches via the ViX Premium Mundial add‑on, priced at 399.99 pesos for existing ViX Premium customers if purchased in January or February.
- TV Azteca will air 32 matches free‑to‑air, including Mexico games and the final, while partner Tubi said it will not stream match rights, as TikTok’s expansion unfolds against a U.S. regulatory backdrop for ByteDance.