Overview
- The partnership runs through the end of 2026 and positions TikTok at the center of FIFA’s official digital coverage for the tournament.
- An in-app FIFA World Cup 2026 hub powered by TikTok GamePlan will surface official content, match ticket information, viewing options, custom stickers, filters, and gamified features.
- A structured global creator programme will grant selected creators access to press conferences, training sessions, and other behind-the-scenes moments, with broader opportunities to use FIFA archival footage.
- FIFA describes the collaboration as expanding coverage beyond live match broadcasts through original content and interactive fan experiences.
- FIFA’s Mattias Grafström and TikTok’s James Stafford endorsed the tie-up, which builds on their Women’s World Cup 2023 collaboration that generated tens of billions of views.