Overview
- FIFA officially unveiled the three mascots in September 2025 as the tournament’s named characters representing each host nation.
- Clutch represents the United States as a bald eagle and a midfielder playmaker, Maple represents Canada as a moose and a goalkeeper, and Zayu represents Mexico as a jaguar and a striker.
- FIFA framed the trio as embodying “joy, dynamism and a spirit of unity,” and the mascots will appear during the World Cup running June 11 through July 19, 2026.
- The mascots were created as detailed 3D characters and are planned for integration into games and virtual platforms, including playable roles in FIFA Heroes and appearances on Roblox.
- The 2026 approach is a shift in mascot tradition because it assigns one official mascot to each host nation and ties each character to nationally significant animals to boost cultural representation and youth engagement.