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11h ago

FIFA Defends 2026 Ticket Prices as Toronto Resale Is Capped at Face Value

Ontario’s new law forced FIFA to cap resales in Toronto at face value, testing how local rules can reshape a global ticket market.

June 24, 2009; Toronto, ON, Canada; A view of the Rogers Centre next to the CN Tower and the rest of the Toronto skyline as seen across Lake Ontario. Mandatory Credit: Tom Szczerbowski-US PRESSWIRE
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Overview

  • FIFA updated its marketplace terms Wednesday to restrict Toronto World Cup ticket resales to the original price in order to comply with Ontario’s Putting Fans First Act.
  • Infantino, speaking Tuesday at the Milken conference, said prices reflect U.S. market rates and warned that low list prices would just be resold for more under U.S. law.
  • Outside Toronto, the official marketplace still lets sellers set any price, and FIFA collects a 15% fee from buyers and another 15% from sellers.
  • In April, FIFA’s own resale site displayed World Cup final tickets listed above $2 million, underscoring how high secondary prices can run.
  • A Seton Hall poll reported willingness to buy fell from 14% in October 2025 to 10% in April 2026, with fans citing high costs and a confusing sales process.