Overview
- FIFA on Tuesday unveiled FIFA Forward Enterprise, a for‑profit subsidiary it says is valued at about $20 billion and could raise up to $4.2 billion by selling minority, non‑controlling stakes to outside investors.
- FIFA said proceeds would boost global development funding and offer each of its 211 member associations the option to access up to $20 million in one‑off capital if the plan is approved by members.
- Reports name J.P. Morgan as an adviser and Joshua Kushner’s Thrive Eternal as a prospective investor, but those investor commitments have been reported rather than fully confirmed in public filings.
- UEFA issued a forceful public rejection calling the proposal ‘not FIFA’s to sell,’ and the plan must win approval from FIFA’s 211 national members before any stake sales proceed.
- U.S. lawmakers have opened an inquiry and summoned Gianni Infantino to explain his ties to President Trump and reported interactions with the U.S. administration, concerns that add political and reputational risk to the proposal.