Overview
- The central celebrations on June 24 featured masses, the traditional baño bendito in rivers and lagoons, and communal juane distributions that attracted high local and tourist turnout.
- A parish in Iquitos distributed 1,200 free juanes after the main mass, a volunteer effort that used roughly 120 hens, four sacks of rice and 2,500 bijao leaves to feed attendees.
- Tourist sites across Loreto, Ucayali and San Martín reported extended service hours and heavier visitor flows, with local guides offering adventure circuits from about 50 soles per person.
- MINCETUR data from 2025, cited by regional experts, estimate the festival drove roughly 100,000 internal visitors and produced about S/16 million in economic activity, chiefly in hotels, food, transport and crafts.
- Academics and local leaders say the key challenge is converting this seasonal spike into year‑round income by investing in marketing, infrastructure and supply chains that link juane ingredients and tourism services to permanent businesses.