Overview
- Average spend per online visit came in at just under €67 in the first half of 2025, based on a Fevad panel of 1,250 consumers.
- Fevad links the smaller basket to easing inflation and intensified price competition from low-cost marketplaces such as Shein and Temu.
- Total online sales in France rose 7.9% to €92 billion in H1 2025, a slower pace than the 9.6% growth recorded for full-year 2024.
- Fevad warns that shrinking baskets will pressure retailer margins and could threaten mid-market consumer brands.
- European textile and clothing groups have asked Brussels to scrap duty-free treatment for parcels under €150, while French apparel leaders press for a per‑parcel levy and stricter VAT collection; Shein also announced a partnership to sell Pimkie items on its platform.