Overview
- Reports say Ferrari met its 2026 Luce sales target roughly two months after the May 2026 debut, with Financial Times sources putting the allocation at just under 500 units.
- Ferrari has not publicly confirmed exact order numbers but CEO Benedetto Vigna defended the launch and said the company’s Luce order books are full through 2027.
- Demand was strongest in China and among wealthy buyers in technology hubs, and Ferrari instructed dealers to protect traditional collector relationships rather than pressuring existing clients to buy the new EV.
- The first production Luce, chassis 0 and a Tailor Made example, will be auctioned by RM Sotheby’s at Monterey Car Week with proceeds to the Ferrari Foundation and handover to the buyer scheduled from Maranello in early 2027.
- Ferrari positions the Luce as a low-volume technical programme designed to build EV expertise with specs that include about 1,035 hp, a 122 kWh battery on an 800‑volt architecture and WLTP range near 530 km, with Europe deliveries due in October 2026 and U.S. deliveries in the second quarter of 2027.