Overview
- Financial Times reporting, cited across outlets, says the Luce reached Ferrari’s roughly 500‑unit 2026 target in under two months after its May unveiling.
- Multiple reports identify China as the main engine of demand and say an initial China allocation of about 88 cars was taken within days, though some dealers question those exact totals.
- Ferrari raised its 2026 financial guidance and CEO Benedetto Vigna told analysts that overall order books extend into 2027 while declining to confirm model‑specific sales figures.
- The Luce’s styling, created with designers Jony Ive and Marc Newson, has drawn sharp criticism from fans and figures such as former CEO Luca Cordero di Montezemolo even as collectors commission Tailor‑Made examples and an RM Sotheby’s auction is planned.
- Ferrari has denied reports that loyal customers were forced to buy a Luce to access future cars, leaving official allocation details and the longer‑term market reception uncertain without model‑level disclosure.