Overview
- Ferrari unveiled the Luce in May and the car’s minimalist design by LoveFrom drew intense online mockery for looking unlike past Ferraris.
- CEO Benedetto Vigna said the Luce is receiving orders from existing and new customers and that the order book already stretches into late 2027.
- Ferrari plans to begin customer deliveries in October for the low-volume, high-price model intended as a limited 'halo' EV to test selective electrification.
- A Chinese outlet reported that its allocation sold immediately but other reports say orders may still be open, so demand in China remains unclear.
- The stock slid about 6% on the unveiling then recovered to gain over 10% and chief marketing officer Enrico Galliera left roughly a month after the launch, signaling investor concern and internal change.