Overview
- Ferrari unveiled the Luce as its first production battery‑electric five‑seat car, publishing specs that include roughly 1,050 horsepower, a 122 kWh battery, about 329 miles WLTP range and a starting price near $650,000.
- The Luce was developed in a secret five‑year collaboration with LoveFrom led by Sir Jony Ive and features a tactile interior that avoids large touchscreens in favour of physical controls and premium materials.
- The design prompted intense online ridicule, public jabs from rival automakers and sharp criticism from former company figures, and the stock fell about 8% in the immediate reaction to the reveal.
- Ferrari says orders are arriving and dealers report customer interest, and banks including Berenberg and UBS model the Luce as a limited halo project that should pose little downside to Ferrari’s wider business because volumes are expected to be small.
- The Luce fits Ferrari’s multi‑energy strategy that keeps combustion and hybrid models central through 2030, meaning the car is positioned as a technology and customer‑acquisition halo rather than a mass‑market shift in the brand.