Overview
- Ferrari has unveiled the Luce, its first fully electric production car, a four‑motor, five‑seat luxury model with about 1,050 PS, a 122‑kWh/800V battery and up to 530 km WLTP range.
- The Luce’s exterior, co‑designed by Jony Ive’s LoveFrom, triggered intense social‑media backlash and sharp criticism from former Ferrari president Luca di Montezemolo who warned it risks damaging the brand’s legend.
- Investors reacted negatively after the reveal, with the stock falling roughly six percent the day after and broader losses later reported at about eight percent before a partial recovery.
- Ferrari says deliveries will begin in autumn 2026 and CEO Benedetto Vigna reported order books are full through the end of 2027, signaling strong early demand despite the public outcry.
- The model replaces a combustion‑engine sound with amplified electric‑motor vibrations, reflects more comfort‑and‑tech orientation, and raises questions about future resale values, brand emotion and whether Ferrari can win new customers without alienating traditional buyers.